Digital Marketing 101

Write an ebook to market your product.

Compose And Publish An Ebook

View our articles on how to write, publish and sell an ebook. We share information on ebook writing software, companies where you can self publish your ebook, and provide assorted advice for an easier, quicker process. You may even want  to write a non-profit fundraising book.


Even though only less than 3% of authors on Amazon earn more than $10,000 a year, writing ebooks will help you earn money in many other ways - like being able to build an email list for marketing and even advertise some affiliate programs


You can also promote websites, products or anything else online, by adding informative information and SEO content that will help people find your material much easier.

Learn to create videos for YouTube Channel.

Create A YouTube Channel

Don't worry if you don't have videos to add to YouTube. You can easily create videos today with new video software. There are tutorials everywhere, so you can edit them, add SEO enriched content about your niche market, and you are on your way to a successful YouTube Channel. 


There are many websites and apps that allow you to create short marketing videos. As one of your marketing techniques, just add unique and informative content with long-tailed keywords that relate to your niche and brand.

Build a blog with SEO content.

Create A Blog or Website

Do you like to write? If you are able to write articles quickly and professionally, you will definitely want to add a blog to your website or build a blog or website focused on your niche market as part of your marketing plan.


You can write new articles 2 to 3 times a week, and add social media marketing as a way to find new subscribers. You will be able to sell your services or products by advertising them in your blog posts.


If you can't write and need to hire an excellent writer for your website or blog, there are many places, but Hire Writers is very economical.

Get Free Hosting For Your Website

Grammarly

Not only can you utilize Grammarly to improve your spelling, grammar, prevent plagiarism and more, you can also become an affiliate and advertise for them on your website and social media, to receive generous commissions.

Earn Money Promoting Grammarly

Branding, Traffic, Niches and More

Principles of Marketing

There are several ways you can go about acquiring new customers and/or traffic for your website. You will want to decide on a niche and what type of marketing you will utilize, build your brand, use SEO content, establish your social media accounts...


Wow! That seems like allot! 


Don't worry, soon you will have created an online presence that will boost your business and improve your number of customers.

Weebly has...websites, e-commerce and marketing, in one place...guide. If you need to read more about everything.


What is a niche?


If you don't currently have a type of product or service that you are eager to promote, you will need to discover a niche. This is one of the most crucial steps that you will take when it comes to how profitable your digital marketing efforts will be.


An example of a niche would be "hair care products", "travel", "weight loss products" or "makeup". Now, these are broad illustrations and you will have companies that will have a medley of each, but because your competition is so overwhelming, you are going to want to slightly narrow it down. 


Possibly "hair care products for dry hair", "hotels in western US", "weight loss meals" or "make up for women with fair skin". We will discuss long-tailed keywords

later. You would assume that if you were able to promote every product in the travel industry, you would have a greater opportunity at generating a sale. 


Unfortunately, you will simply end up lost in the multitude. You would have to outrank so many people, you may never receive sufficient traffic to generate any money at all.


What happens is, there are numerous people promoting hair care products and weight loss products, and when you go to "Google" those keywords, you will only discover the prime companies on the first page. 


If you take a peek at the abundant number of pages that come up with "hair care products", you can see how many companies you will be competing against. 


I'm going to reveal how you can select a niche like "keratin products for women with red hair", and successfully generate enough traffic to your website to make it an exceptional money-making opportunity for you.


Selecting Types of Marketing


You are going to have plenty of decisions to make. Don't let it overwhelm you, just take it slow and have fun with it. 


If you have an e-commerce site or you are selling services on your website, you might want to decide on affiliate marketing and pay a percentage of each sale to affiliates that will use their time on social media and use special marketing skills to sell your products.


If you are an affiliate yourself, you may prefer to use content marketing and start a blog so you can write articles that include your affiliate links.


What is Branding?


Basically, branding is your businesses identity. If your colors are pink and purple and you use a unicorn in your advertising campaigns and banners on social media, then you need to use the same colors and media everywhere you publicize online.


That's a silly way to explain it, but you construct an online presence and your brand evolves. You will also learn how to choose the best domain for your brand. All of this makes customers feel more comfortable doing business with you because you are planning to be around for a while and people recognize your company.


Design A Website


If you are not into coding or WordPress, they have some incredible drag and drop websites at the various hosting companies. GoDaddy is a great option, especially when you obtain them with a discount and you can save some money. 


I have been creating WordPress websites for 15 years, but I have to be honest, I love GoDaddy's easy to build websites. Actually, you are viewing one right now. Because I am building additional websites, having everything set up in the dashboard and ready for me to input the information and content, and the ability to maneuver from one to the next, makes everything a little easier.


I also like Namecheap, and I love looking through their specials each month. You can purchase a .com domain name for $8.88 and they have 50% off shared hosting. Visit them to check out all of their specials.


If you discover that any of the hosting companies are running a nice domain special (ex. .com for 1.99, or you get one free with a purchase), you should take advantage of it, and always try to decide on a domain name that you would be able to sell (ex. shopforsales.com). 


We will go over that more in a future article.

Digital marketing for business
Digital marketing for business